Sign UpFind your stage

Help us make extraordinary change possible!

Thousands of people will pass the baton from Ben Nevis to Big Ben, to inspire the nation to take collective action and go net zero like never before. We are looking to partner with organisations who want to help make this event even more special.

If your organisation would like to be involved in the Running Out of Time Relay and help bring this extraordinary event to life, then please get in touch with us today.

Email our Management teamView Partnership Pack

Track record

Climate relays work, big time!

In 2022, we launched Running Out of Time - a 7,767 km, 40 day, non-stop relay run, the longest non-stop relay ever attempted, from Glasgow (COP26 host) to Sharm, el Sheikh (COP27). The event was an overwhelming success! 

10,000+ participants took part in 732 relay stages, across 18 countries. Baton carriers have included Olympians, young people, Presidents, First Ministers, mayors, government ministers, city councillors, NGOs, community groups, ambassadors, activists, students.

818,349 people signed The Message held inside the relay baton calling for universal climate education and over 150 news outlets covered the relay with a UVM of 943 million, including the finale being live streamed by ITV Good Morning Britain, and features from The Guardian, BBC, Runners World, United Nations, USA Today, UNESCO, Times Radio, and MSN.

View our 2022 event

Examples of sponsorship activity

Relay Baton Branding

The icon of the relay!

Your brand logo* will be featured on the relay baton! The most iconic symbol of the relay and the object that features in every participant selfie, media moment, press photo, and more.

*Add-on option for Category Sponsors

The Relay comes to you!

Bring the relay to your doorstep

All of our packages come with the opportunity to host a relay leg at your chosen venue. Whether you’d like to engage your staff and bring the relay to your office, or create a moment at your project/store. A fantastic moment for employees, customers and clients!

Team event entry

Take part in the action

Each sponsorship package comes with event entries for you to share with your employees, customers, clients, family and friends. We will also create a Team Profile Page for you on our event website.

Website branding

Celebrate your brand on our website!

Every participant has a profile page on our site driving hundreds of thousands of visitors. Your brand will feature on every single page. Our Category and Headline packages feature more prominent branding and include bios on our Partners page. 

Team photos

Capture the moment

Within our Support Crew is a professional photographer who will be there to capture high-quality photos of your involvement in the relay. Let’s capture those historic baton pics!


Let's make waves

We have a dedicated Press team who are fantastic at securing high-profile media coverage. In 2022, we featured in The Guardian, BBC, ITV, Runner’s World, Daily Mail, Times Radio, Independent and more. We can work closely with you to incorporate your brand in our press activity and support your press activity.

Social media promotion

Collaborate with us on social

Our posts regularly gain thousands of likes. We strive to make epic and engaging content and know how to make the most of opportunities to incorporate your brand. Day Sponsors will receive social promo on their activation day, Category and Headline sponsors receive month-long promotion!

Branding on the Support Car

Superb branding throughout the 32 days

Your brand will be prominent brand on our electric support crew vehicle. This vehicle will be seen by almost every participant and feature in lots of photos!

©2023 The World Relay Ltd.
Terms + Privacy + Cookies